Alexa Hubley is a growth-focused marketing strategist based in Vancouver, Canada.

Electric Fatbike

Electric fatbike project for iGo electric.

The iGo Electric fatbike.

iGo Electric sets out to build the ultimate electric fatbike.

About:

With the reigns of the family business being passed over to brothers Zak & Matt, they set out to build their ultimate electric fatbike. For the campaign, we launched a slick video highlighting all the intense tech of a fatbike as well as the fun you can have riding one!

The campaign landing page shaped traffic to iGo's product pages where customers could place pre-orders for their shiny new fatbikes.

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