The iGo Electric fatbike.
iGo Electric sets out to build the ultimate electric fatbike.
With the reigns of the family business being passed over to brothers Zak & Matt, they set out to build their ultimate electric fatbike. For the campaign, we launched a slick video highlighting all the intense tech of a fatbike as well as the fun you can have riding one!
The campaign landing page shaped traffic to iGo's product pages where customers could place pre-orders for their shiny new fatbikes.