Alexa Hubley is a growth-focused marketing strategist based in Vancouver, Canada.

Electric Fatbike

Electric fatbike project for iGo electric.

The iGo Electric fatbike.

iGo Electric sets out to build the ultimate electric fatbike.


With the reigns of the family business being passed over to brothers Zak & Matt, they set out to build their ultimate electric fatbike. For the campaign, we launched a slick video highlighting all the intense tech of a fatbike as well as the fun you can have riding one!

The campaign landing page shaped traffic to iGo's product pages where customers could place pre-orders for their shiny new fatbikes.