Alexa Hubley is a growth-focused marketing strategist based in Vancouver, Canada.

Be the Best

Marketing campaign for CXL Institute, showcasing why their courses transform students into the best marketers

Be the best.

A campaign showcasing why CXL Institute can transform students into the best marketers.



As a an awareness-focused campaign for CXL Institute, the goal was to showcase the stories of people who embody the idea of “being the best” in their field (and why taking courses at CXL Institute will get you there, of course)!

I handled everything for this campaign in terms of marketing and copywriting, from writing and creating landing page content, to selecting the VO actor, to setting up the targeting and writing all the copy for the paid social ads.

be the best landing page
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